What’s next for Pepsi’s after leaving Russia in the middle of the Ukraine war

Following Moscow’s invasion of Ukraine, multinational corporations have pulled out of Russia in staggering numbers.

As of April 22, more than 700 U.S. companies have turned down, suspended or abandoned their Russian stores, including Starbucks, McDonald’s and Pepsi, according to the Yale School of Management.

Russia is Pepsi’s second largest international market, after Mexico. The company generated $ 3.4 billion in Russia in 2021, about 4% of its $ 79 billion in revenue.

But not all companies scale down its activities in Russia. Over 190 companies, including International Paper, Koch Industries and Emirates, still operate normally in the country.

So what led to Pepsi’s decision to withdraw in Russia, and how likely is it for the soda maker to resume normal operations after the conflict is no longer in the spotlight?

Watch the video to learn more.

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