Twitter bans ads that contradict the science of climate change

BERLIN (AP) – Twitter says it will no longer allow advertisers on its site to deny the scientific consensus on climate change, repeating a policy already in place at Google.

“Ads should not detract from important conversations about the climate crisis,” the company said in a statement outlining its new policy Friday.

There was no indication that the change would affect what users post on social media, which along with Facebook has been targeted by groups seeking to promote misleading claims about climate change.

The announcement, which coincided with Earth Day, came a few hours before the EU reached an agreement that requires large technology companies to examine their websites in more detail. for hate speech, misinformation and other harmful content.

Twitter said it would provide more information in the coming months on how it plans to provide “reliable, authoritative context for the climate talks” its users are participating in, including from the Intergovernmental Panel on Climate Change. UN-sponsored science panel reports on causes and effects of climate change create the basis for international negotiations to curb climate change.

The company already has a dedicated climate topic on its website and offered what it described as “pre-bunks” during last year’s UN climate conference to address misinformation about climate change.


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