Trafford Center announces upcoming ‘Beauty Unfiltered’ extravaganza

Trafford Center is set to host a 3-day inclusive beauty pageant filled with beauty treats, expert advice and invigorating experiences.

From Friday 29 April – Sunday 1 May, the Trafford Center will host an extra special beauty takeover; a first of its kind for the center. The Beauty Unfiltered event will house international beauty and wellness brands for shopping, exploring and experiencing.

The focal point of the event will be an invigorating beauty show that will be staged over the course of the 3 days, featuring unique performances from the glamorous Globe Girls and a surprisingly effective ‘beauty tribe’ showcase to entertain and uplift the public. This event is also supported by the national charity organization for breast cancer awareness, CoppaFeel!

The Trafford Center’s Beauty Unfiltered event 2022 aims to celebrate beauty representing every individual, in all its beautiful, unfiltered glory; encourage customers to embrace uniqueness and beauty from within, join a revolution to turn society’s expectations of beauty upside down, while the center is showcased as the home of inclusive beauty, with hundreds of different brands on offer.

With a NEW temporary beauty studio located in the Orient Way, you can expect a range of demonstrations, workshops, 1-2-1 consultations and exciting product offerings backed by beauty giants Selfridges and John Lewis.

A pop-up from international brand Charlotte Tilbury will also be on offer from Saturday, April 30th. Boots will host a separate consultation room, while the beauty clinic Thérapie will offer skin treatments, discounts, goodie bags and prizes over a two-day period – the perfect day or weekend trip for beauty lovers across the Northwest and beyond.

The uplifting ‘beauty tribe’, choreographed by Paul Swaby, will showcase a powerful performance from a host of diverse talents and will take place around the center’s iconic Main Dome between 6 p.m. 12 and 17 daily to encourage and inspire visitors to feel safe and comfortable in their own unique, beautiful skin.

To celebrate the prelude to the religious holiday Eid, the center will come to life with festivities from kl. 18.00-22.00 Friday the 29th and at 18: 00-21: 00 on Saturday 30 April with beautiful harp music flowing through the malls, henna art workshops and an explosive performance that combines traditional instruments, music, costume and dance from SonAash Sisters and award-winning DnS Dholis.

Zoe Inman, Center Director at the Trafford Center, said: “We are delighted to host a 3-day beauty extravaganza at Trafford Center this spring; an opportunity to showcase the incredible range of international beauty brands on offer at the center. Beauty Unfiltered highlights not only our beauty offerings, but a strong message to inspire our customers.

After a challenging time and not hosting an internal event of this scale since 2019, we are incredibly excited to host such an uplifting event. This means a strong change for the center and is the start of an extra exciting year ahead! ”

National Breast Cancer Awareness Charity CoppaFeel! will also be at the Trafford Center on Saturday 30 April to help raise awareness about breast cancer with their amazing team of volunteers called Boobettes – keep an eye out for handouts, stickers and their giant breasts (of course)!


Friday, April 29th

  • John Lewis: Beauty Studio Orient Way
  • Boots Beauty: Outside Superdry
  • Beauty Tribe Performance: 12-18 Main Dome
  • Henna Workshops: Lower Regent Crescent
  • Eid Entertainment: 18-22: 00 Main Dome and Lower Regent Crescent

Saturday, April 30th

  • Selfridges Beauty: Beauty Studio Orient Way
  • Beauty Therapy: Outside Superdry
  • Charlotte Tilbury: Main Dome
  • Beauty Tribe performance: 11.00-18.00 Main Dome
  • Henna Workshops: Lower Regent Crescent
  • Eid Entertainment: 18-21 Main Dome and Lower Regent Crescent
  • CoppaFeel! Come and chat with the wonderful Boobettes!

Sunday, May 1st

  • John Lewis: Beauty Studio Orient Way
  • Beauty Therapy: Outside Superdry
  • Charlotte Tilbury: Main Dome
  • Beauty Tribe performance: 13.00-17.00 Main Dome

Beauty brands offered at Trafford Center include luxury and high street beauty favorites from Selfridges, John Lewis, Boots, Lush, KIKO, PYT and Brows (to name a few!) And international brands including Fenty Beauty, Jo Malone London, Anastasia Beverly Hills, Charlotte Tilbury, Hourglass, Aveda and Refy.

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