The world we live in has gone digital. Online reviews have replaced the once effective word-of-mouth marketing strategy.
As a result, every small to large business needs to pay attention to their notification management and maintain a high overall rating. Reviews reflect the opinions of people who have done business with you. Negative reviews and comments can be the cause of your downfall.
Likewise, positives can act as free marketing and help attract more customers. When people see that your old customers have good things to say about your business, they will definitely want to trust you. So here are some wonderful review management suggestions to improve your reviews.
Review management strategies
When customers are looking for your product or service, the first thing they will observe is your reviews. Reviews help them understand whether your business is really reliable or not. Together with apps to manage businessHere are other things to do that can help your business appear truly trustworthy.
Request for reviews
You have to be willing to ask for what you want. Ask “How was your experience?” in a friendly way to those who have used your service or product in the past, make it easy for them to leave a review. This is one of the best approaches to audit management. Encourage your first reviewers to be someone you trust, but don’t let them say anything they don’t agree with. To prevent the negative review from setting the tone for you, ask them to submit honest comments and start a positive trend on your review site.
Follow appropriate guidelines
Each independent review site has its own set of guidelines. For example, Yelp doesn’t like to directly prompt your consumers for reviews, although Google is perfectly fine with it. Apps for managing business comes with unique guidelines, and you must adhere to them. It should go without saying that you cannot promise a financial reward in exchange for positive comments in testimonials. For example, don’t try to buy Yelp reviews. You won’t benefit from that in the long run. The gold standard for reviews is that they should be reliable, practical and honest. To avoid creating false feedback, try to develop audit management to encourage genuine input.
Monitor received reviews
The majority of customers stated that the overall rating is the most crucial component of a review site. Therefore, keeping an eye on your rating is the most crucial thing you can do for it. While it may seem uncomfortable to see your overall ratings drop, the first step to solving a problem is simply admitting you have one. In addition, there are numerous apps to manage business that have begun to include growth management features, including social media management sites. These platforms make it easy to ask your customers to provide reviews of your products, and many of them also include review tracking.
Keep your review profile up to date
Setting up a Google Alert for your business name is an easy method of managing reviews. By doing this, you will be able to receive notifications if you are mentioned on another website or review site. You will never be the last person to learn about an unhappy client or receive appreciation. Therefore, a review profile should be your priority. Once everything is set up, check that your profile is accurate and well done. Use a current, outstanding photo and a standardized logo. Also ensure that location addresses, product descriptions and opening hours are current.
Show up on all review pages
Maintain a regular presence on all review sites. This will serve as a reminder to customers that you are a real person who cares about the success of your business. Make it easy for reviewers to return often and find you on the review sites they visit, as approximately 59% of consumers indicated that recency of reviews is critical to them. Don’t leave anything out because there are numerous review sites, including Google, Facebook, Yelp, and Angie’s List.
Create a positive impression
Make sure your online service leaves a positive first impression if you want to be successful audit management. In addition to having a modern review profile, your website should entice visitors to stay. To improve your customer service, include an inviting automated chat window. Make sure your website is mobile friendly. Also, if you ask for reviews via email, make sure your links work properly on a mobile device. No one wants to write a review if it takes too long, too much effort or is too difficult. You can also use apps to manage business reviews.
Include a review page on your website
Having a “Review” or “Testimonial” tab on your website shows customers that you’re not trying to hide negative reviews. You can demonstrate your appreciation for honest criticism and your willingness to adapt when necessary. Additionally, a review page on your own website is more likely to appear first on Google. There are several ways to make the procedure easier for your reviewer. Make it easy for your customers to write reviews so they don’t get dissatisfied with the process.
Your email signature must have a button
This is a fairly simple approach to requesting online audit management without having to ask directly. Today, many businesses include a button in their email signature, contact information, and Twitter handle. This “one-click” notification approach is discreet and non-intrusive. Every time you send a customer an email, they have the option to write a review. Try to persuade clients to be specific and use proper names whenever possible. The more positive information your readers get, the more likely they are to trust you.
Respond to negative reviews
What is your audit management too negative reviews? You can turn a negative into a positive, but you can’t please everyone, and you really shouldn’t try. The best course of action for you is to take the time to respond to your bad reviews. A company’s response to online reviews increased the trust of nearly 78% of online reviewers. Prioritize which comments require immediate attention and address the issue as soon as possible. Never blame the customer and always act professionally. If you can handle it properly, responding to criticism on your public review page is preferable to private email.
Respond to negative reviews as well
Why not take 15 seconds to thank your positive reviewer while you’re already monitoring and responding to unfavorable reviews? Customers will see that you care more about your loyal customers than reacting to negative ones. This is one of the most positive audit management strategies. Share positive comments when you receive them. Give credit to your fans when you post them on your website, in Facebook ads or product descriptions. People want to see their names in lights, even if it’s just on their smartphone screen.
More reviews equals more social proof
Most people, about 55%, said that the amount of reviews a business has influences their decision. The more reviews you have, the more you legitimize your business and create social proof. Remember, you’re not just aiming to hit a quota when you receive reviews. Having bigger reviews on different platforms improves your audit management system. But remember that you want to establish a solid brand reputation, and the best way to do that is to provide first-class service.
Offering the best product or service available is the best approach to generate positive reviews. Make providing excellent customer service a high priority and use all reviews to guide improvement. Customers will share your passion for your product if you are passionate about it. You can also get help from experts for your business’ audit management.
Joe Martin is a long-time contributor to the technology industry as a leader at Adobe, CMO of CloudApp and SVP at Scorpion. With his business and marketing degrees from Utah and Stanford and his work in technology, he brings a unique balance of strategy and execution to help businesses large and small grow.