Top 7 product packaging ideas for your start-up retail business

Packaging is the selling point of any product. Customers are attracted to the external appearance of a product before they get to use it. Therefore, any wise businessman should ensure that they use the best possible packaging for their products. This also applies to the service industries. For example, the exterior appearance of your hotel room will determine whether you get customers or not. People like fancy and luxurious appearances; As a retail business owner, this can seem huge to your advantage.

How to pack your products
As we have already mentioned, the kind of packaging you use for your products will give you an edge over your competitors. Make sure your packaging is unique to your brand and can not be stolen by any other device. Let’s take a look at some of the ways you can package your products so that they stand out from the crowd.

Use environmentally friendly packaging

In today’s world, everyone has their focus on environmental conservation. Large and small businesses have chosen to go green by working with retailers who share their ideologies of preserving Mother Nature. In order to attract business from individual customers and large companies, it is important for you to use environmentally friendly packaging solutions.
Examples of environmentally friendly packaging materials include plant-based packaging, cardboard and paper and recyclable plastic materials. This type of packaging is also easy to use and can be easily printed and labeled accordingly.

Make fun packaging

Fun packaging includes the use of bright colors and fun packaging shapes. Most business owners assume that fun packaging should also be used for children’s products, but this should not be the case. Adults also like to have a little fun and appreciate such types of packaging. People often go for such packages when seeking to gift others.

Use custom-made packaging


Make your customers feel special by engraving their names on their packages. When a client makes a lunch order, surprise them by writing a special message to them on the packages, such as ‘bon appetit’ or ‘I appreciate you’. This will enable you to maintain your existing customers and get new ones.
However, you can not pull out such a package if you do not talk to your customers and listen to their needs. A good relationship with your customers is necessary for them to open up to you. If a customer tells you that the smart perfume they are buying is a gift for a special one, ask them the name of the person they are giving a gift to and use one of the best perfume bottle boxes for their package, with a special message on the box.

Label your packaging accordingly


Make sure your package contains all the information regarding the product. In this way, you are able to provide all the details, which include the product name and description, date of manufacture and expiration date, how the product is to be used and the ingredients used to manufacture the product. Your customers, especially online clients, will appreciate this information.
The kind of labeling you use for your packaging can also catch the attention of potential customers. In addition to the product details, a package must include your company name, and you can include a catchy slogan on your package that can be used for marketing and brand promotion.

Use the correct package size

Many of us have fallen victim to overestimating the size of a product because of the size of the packaging. Most customers who complain about the size of a product do so because they feel they have been cheated by the size of the package. This is not to say that customers appreciate the pressure of packaging at all. It is advisable to use the right size packaging for a product, not too big to take up a lot of extra space nor too small.
Surprise your customers


Surprise your customers once in a while with a small gift in your packaging. A good way to do this is by including a message on the box, such as ‘scratch here to reveal your reward’. This will pique the interest of your customers and will increase the fun of the packaging. Include smaller versions of the product in your packaging as a giveaway to your customers. You can also include gifts such as phone covers for cell phone packages.

Use safe and durable packaging


For fragile packaging products, use strong packaging that does not break or fall apart during handling. Such items include foods that require packages that will retain their freshness throughout. Make sure you secure your packages properly to prevent them from being stolen during the sales process. Customers do not appreciate receiving damaged items and they will always give bad reviews about your business.

Conclusion
In business, we learn new ideas every day. Packaging has been around since the beginning of time, but it has evolved over the years. The only way to succeed in the retail industry is to keep an open mind and keep up with the times. You should also be willing to learn from other business people, and the best way to do this is to attend business events and forums such as trade shows. You can acquire trade shows in Las Vegas from the Apus Expo.

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