It begs questions such as just how much of the company’s resources are being spent on AI, and what, if any, additional Apple Intelligence tools it will be in position to announce this year.
One thing we do know is that Apple must announce something at WWDC. Developers will want to know the company is moving forward on AI. That means that merely reprising the features the company managed to ship slowly across the last 12 months won’t do. Nor will pointing enthusiastically at the new support for additional languages Apple is expected to introduce.
To maintain relevance amid the clamor about Deep Seek or Open AI, Apple needs to justify what CEO Tim Cook promised in late 2024, when he said: “We’re pouring all of ourselves in here, and we work on things that are years in the making.”
