The smart way restaurant owners in Birmingham are now fighting back against fake TripAdvisor reviews

Restaurant owners fight back against fake TripAdvisor reviews by installing technology that tracks whether a reviewer was in their dining room or not. Zindiya in Moseley and The Garrity in Barnt Green are among the places where one installs Bluetooth ‘beacons’ that use location technology to prove whether reviews are reliable.

The technique has been created by Revuie, which encourages diners to review their meals on the app by taking photos and recording video, as well as sharing a short 140-character writing about their experience. Restaurant owners hope the app will ‘weed out fake’s and prevent malicious fake reviews.

Shivani Kenth, owner of Zindiya in Moseley, said: “It’s a really smart concept, as trusted reviews are exactly what the industry needs. As much as TripAdvisor and others are trying to maintain their integrity, it’s hard to filter out what there may be malicious or not.

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“That’s why we like Revuie and beacons. They mean that only people who have been to Zindiya can actually review us properly, and people who are looking for a place to eat can be sure that the reviews are honest.The fact that they are a company from Birmingham is of course also a bonus as we are all about supporting local businesses.We think it will really help solve the problems of fake reviews across the industry. “

Gary Meads and Al Smith, co-founders of The Garrity at Barnt Green, have also installed a lighthouse at their restaurant. Al said: “Our ethos at The Garrity is based on authenticity and originality, so it was an easy matter for us to use the Revuie app. It shows real reviews from real people and weeds out forgeries.”

Revuie co-founder John Bennett added: “Our ReAl Score makes it easy to see which reviews you can trust on the app. We find out if a review is reliable in a number of ways, including by using GPS location to check , that you have been to the venue and know if the photos you have uploaded were taken in the room or shared from the camera roll.

“We can get a reasonably good reading from them, but the small beacons that are the size of an AirPods cover are more reliable in the city than GPS tracking.”

Restaurant owners must pay a subscription of £ 34 a month to install beacons at their establishments. The app is free for diners to download.

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