The secret talks that could have prevented Apple vs. The Facebook war

An ongoing dispute over privacy between Apple and Facebook is wreaking havoc on the digital economy, causing companies to shift billions in ad spending as users continue to limit the data available to advertisers.

The feud heated up last year when Apple released iOS 14.5, a version of its mobile operating system that made it easier than ever for iPhone and iPad users to opt out of having apps like Facebook track their activity on their devices.

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