The price is right host Drew Carey, who is receiving an award at the NAB Show, believes the syndicated game show “could exist for 100 years on American television because it is just as powerful.”
Carey appeared on the first day of NAB, which is being held in person in Las Vegas for the first time since 2019, as Covid restrictions gradually ease. The price is rightwhich began airing in 1972, was inducted into the NAB’s Broadcasting Hall of Fame.
In 2007, Carey was named host of the Fremantle-produced strip, followed by longtime host Bob Barker. Despite CBS’s deep roots and loyal audience in the daytime, “it has been able to adapt to the times and change and grow,” Carey maintained. “It’s humiliating to be a part of this legacy.”
The host admitted that his typical working day is not exactly strenuous. “If you see me at the hotel or the casino, feel free to slap me in the face,” he said as he shows up about 20 minutes before filming begins at 6 p.m. 12.00 “I know all the games, I do not have to learn the prices, I do not have to. I know how the games are played and I just play with the participants and have fun and laugh all day. So thank you for the trophy. “
NBC News anchor Lester Holt also received a Hall of Fame praise from NAB, which had been issued in 2021 but never awarded due to Covid.
Holt argued for broadcast television and did not slip any mentions of Peacock or NBC News Now into his remarks. “I have so much respect for this medium and so much faith in its future,” he said. “And yes, the media landscape is evolving rapidly, but broadcast programs remain important touchstones in our culture, our society, holding on to a legacy of expertise and integrity while always looking around the corner of technology to deliver to our audiences where they are and how they consume our work and product. “
The opening day festivities came as the NAB Show returns to its usual foothold, though this year it is not the only act in town. The confit takes place down the Las Vegas Strip from CinemaCon, which starts tomorrow at Caesar. The NFL Draft, which annually draws millions of viewers on ESPN, will provide yet another Vegas-based media spectacle starting Thursday night.
Due to the pandemic, NAB is a bit more subdued than usual, even though the exhibit halls (recently expanded with a massive new wing of the Las Vegas Convention Center) are active. The show, which runs through Wednesday, will feature sessions with station owner and Entertainment Studios boss Byron Allen, FCC President Jessica Rosenworcel and a stand-up set from comedian Jim Gaffigan.