The Hauser & Wirth couple joins the Groucho Club – but what happens to its first-class art collection?

Hauser & Wirth gallery founders Manuela and Iwan Wirth are expanding their hospitality empire in a big way with the acquisition of the private Groucho club in Soho, London. The takeover of the club by Artfarm – the couple’s independent hospitality and development company – cost £40m, according to Financial Times. The club, which opened in 1985, has been a magnet for London’s art and media crowd and has attracted a lively crowd. Crucially, there are around 150 works in the Groucho collection, including pieces by members such as Peter Blake, Gavin Turk, Tracey Emin and Gordon Cheung (the fate of the prestige pieces remains unclear at the moment). “We will respect the club’s history and traditions and look forward to engaging with its membership to create a long-term future for Groucho that builds on its eclectic appeal and maverick ethos,” said Ewan Venters, CEO of the Artfarm Club joins Artfarm’s growing portfolio, which includes the Fife Arms in Braemer, Roth Bar and Grill in Somerset and the soon-to-open Audley Public House and Mount St Restaurant and Rooms in London’s Mayfair, reports The caterer.

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