The beauty company is strange to offer the cryptocurrency attached to listing

Oddity Tech Ltd., a New York-based online beauty care retailer, will offer investors a new form of security that combines traditional stocks with the digital infrastructure behind cryptocurrencies.

Oddity, which sells products through its Il Makiage and SpoiledChild brands, offers a so-called security token. The token is converted into a shareholding in a possible IPO at a 20% discount on the IPO price. The proceeds will be used for general business purposes, the company said.

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