Oscar-nominated actor James Cromwell pasted himself to a counter in a Starbucks department to protest the company’s surcharge on vegan milk.
The 82-year-old, known for his roles in Succession, Babe: Pig in the City and LA Confidential, joined PETA activists at the New York City protest.
He sat on a counter wearing a ‘Free the Animals’ T-shirt and read a statement condemning the surcharge for milk alternatives.
“More than 13,000 customers have asked you, now we’re asking you,” he said.
“Do you want to stop paying more for vegan milk?
“When will you stop making huge profits while customers, animals and the environment suffer?
“When will you stop punishing people for their ethnicity, their morality?”
Cromwell went on to say that the “reasonable” tax affects mother cows – which are forced to reproduce to keep up with the demand for milk and then separated from their calves.
“These mothers have to endure the loss of their child over and over again,” Cromwell said.
“They suffer no less than human mothers would,” he added.
Cromwell, who plays the anti-capitalist brother of a billionaire media mogul in Succession, later used a knife to scrape his glued hand off the counter.
Police said no one was arrested.
Starbucks branches in the United States charge 50 cents for a dollar more for beverages made with plant-based milk.
“Customers can customize any beverage on the menu with a non-dairy milk, including soy milk, coconut milk, almond milk and oat milk for an additional cost (similar to other beverage adjustments such as an extra espresso shot or syrup),” a Starbucks spokesman said in a statement. .
“Prices vary from market to market.”
The spokesman added that the coffee chain respects customers’ right to express their opinion “as long as it does not disrupt our store operations.”
Cromwell was nominated for an Oscar for his role as a farmer in the 1995 film Babe and became vegan after starring in the film.
He became a vegetarian in 1974.
In 2017, he was charged with trespassing to interrupt a killer whale show at SeaWorld in San Diego.