The £ 3 billion transformation plan for Queensway, which will see its parades of souvenir shops and fast food shops swept away after decades as West London’s “ugly sister” is revealed today.
Major landlords and developers who own more than 70 percent of Bayswater’s main street have drawn up a vision that includes Paris-style pavilions, reduced traffic, major improvements to both of its subway stations and a new entrance to Kensington Gardens with twin gates.
Seven major new or refurbished buildings in Queensway, including an overhaul of Whiteleys department store, have provided the catalyst for a street renewal over the next four years.
Alex Michelin, co-founder of developers Finchatton, who spoke on behalf of Queensway’s steering committee, said he hoped it would be “a new Marylebone High Street” with independent grocery stores and shops replacing the current range of retailers and restaurants.
He said: “We do not want it to be chain stores, we want the butcher, the baker, the candlestick maker. It could be a food paradise. Queensway is surrounded by stunning stucco houses and squares and when you walk around you think ‘why not? better known? “
There will be six new buildings in Queensway, including Park Modern, a block of 52 apartments, three penthouses and two mews houses on the corner of Bayswater Road.
In total, they will create 350 new homes, 10,000 m of office space, 530 m of renovated shop facades and 500 m of new shops and restaurants. Five of the eight parades are being renewed.
Whiteley will have 39 apartments, 20 new shops, cafés and restaurants, a cinema, gym and London’s first Six Senses hotel and spa with 110 rooms, 14 homes and a members’ club.
Michelin said around £ 30m to £ 40m will be invested in public improvements. Traffic is interrupted for one lane. The project should be completed in 2026.