The Korean Cultural Center of the Philippines treated the mall to amazing performances by aspiring Filipino talents during the recently concluded Pinoy K-pop Star at the Music Hall of SM Mall of Asia.
A joint project of the Embassy of the Republic of Korea in the Philippines, the Korean Cultural Center of the Philippines, and KBS World in collaboration with SM, the event highlighted the promotion of Korean culture through music. The event was also a wonderful opportunity for cultural exchange.
Ten contestants in the vocal and performance categories competed to be the country’s representatives at the 2022 Changwon K-pop World Festival in Korea.
In the performance category, girl group ALPHA won the grand prize with their performance of “OO” by NMIXX. PRINCIPIUM’s cover of “HOT” by Seventeen placed them in second place, while Project One’s dance performance to the tune of “JIKJIN” by TREASURE earned them third place.
Joy Lorenze Locsin was hailed as the big winner in the vocal category with her iconic performance of “So What” by Hyolyn. Merry Mia Sinaguinan’s rendition of “My Sea” by IU won her second place, and Sandra Faith Dela Cruz placed third for her version of “Hello” by Kim Sohyang.
Korean Embassy Consul General Lee Kyooho presided over the distinguished panel of judges which included Anne Luis, head of the Sentro-Rizal Cultural Affairs Office (NCCA); Dasuri Choi, content creator and celebrity; Happee Sy-Go, Vice President and COO of Pulp Live World Production Inc.; and Joseph Francia, First Vice President of GMA International.
The jam-packed K-pop day kicked off with a K-pop Open Stage led by the Philippine Kpop Convention Inc. (PKCI), which featured fan merch booths, games, and performances by K-pop fan cover groups and P-pop boy group VXON.
Rising P-pop girl group KAIA also wowed the crowd with performances of their debut single “Blah Blah” and a cover of Le Sserafim’s “Fearless.”
A special award ceremony for the 2022 Pinoy K-pop Star Competition was held at the Korean Embassy.