OHTNYC: The jewelry brand takes over the K-Pop industry

It’s undeniable what influence and influence K-Pop idols now have on current fashion trends. Virtually everything a K-Pop idol is seen wearing will be coveted by fans who want to emulate the styles of their favorite idol, and that feeling can be applied to jewelry. For performances and photo shoots, idols constantly have the smartest and most trendy accessories. Rosé from BLACKPINK has even been named the latest global ambassador for the jewelry brand Tiffany & Co. High fashion and smaller brands benefit from K-Pop groups promoting their products, with a particular brand emerging as a new trend in the K-Pop world.

OHTNYC is a jewelry and accessories brand that is making a name for itself in the fashion world. Fashion Institute of Technology alum Jinsol Woo is a Korean designer and is the founder of the brand that formed the brand in 2017 with the goal of achieving success in the fashion industry.

The brand emphasizes having genderless designs and is strongly inspired by Gothic and punk aesthetics. Since the brand’s launch, many Western celebrities have been wearing items from their collections, including Olivia Rodrigo, Chloe Bailey, Gigi Hadidand Keshi. OHTNYC has now reached a whole new level of fame in Korea and the general public thanks to many K-Pop idols being seen wearing the brand’s items.

Even though there have been so many idols at one point wearing their accessories, here are some notable K-Pop idols who have worn pieces from OHTNYC!

OHTNYC: The jewelry brand takes over the K-Pop industry

OHTNYC’s Instagram

Let’s start with one of the most beautiful and talented maknaes ever. Fans were bored when they saw this selfie of aespas NingNing. Not only is she wearing the stunning blue dress seen in the ‘Dreams Come True’ music video, but she’s also wearing one of OHTNYC’s most iconic pieces, the Silver Crystal Cross necklace.

OHTNYC: The jewelry brand takes over the K-Pop industry

OHTNYC’s Instagram

Speaking of aespa, Karina is also seen wearing a necklace from the brand in the same music video. She is known for her photos and as the leader of the group, and she is wearing the Pearl Silver Crystal Cross necklace.

OHTNYC: The jewelry brand takes over the K-Pop industry

OHTNYC’s Instagram

It seems to be a recurring trend for idols from SM Entertainment to be equipped to the maximum as seen with the next idol. As a member of Girls’ Generation and Girls on Top (along with Karina), HyoYeon is proud of its fierce charisma. In the promotional image for the debut of SM Entertainment’s female supergroup Girls on Top, HyoYeon wears a Silver Crystal Cross necklace to match her bold and cool image.

OHTNYC: The jewelry brand takes over the K-Pop industry

OHTNYC’s Instagram

Former GFRIEND and current VIVIZ member EunHa somehow manage to look both cute and badass in this motorcycle-themed look seen in ‘BOP BOP!’ music video. The Silver Crystal Cross necklace reappears on this list as EunHa’s most important accessory in the photo shoot. She seems to be ready to ride on the road and ride her motorcycle in style.

OHTNYC: The jewelry brand takes over the K-Pop industry

OHTNYC’s Instagram

Necklaces are not the only type of accessory that OHTNYC specializes in. (G) I-DLE’s Minnie looked so striking and confident with these Chandelier Spike earrings from the brand. Who does not love a good earring moment in fashion? We certainly do!

OHTNYC: The jewelry brand takes over the K-Pop industry

OHTNYC’s Instagram

SoYeon is also part of (G) I-DLE, and is easily one of the most acclaimed aces in K-Pop, being able to do everything from singing, dancing, rap and producing her group’s music. SoYeon was seen wearing these black and silver double-crossed earrings.

OHTNYC: The jewelry brand takes over the K-Pop industry

OHTNYC’s Instagram

Who said only women can wear jewelry? In K-Pop, clothes really have no gender, and many male idols have worn OHTNYC’s jewelry. TXT’s YeonJun is considered by many to be the “4th gen it-boy” and looks incredibly beautiful on these concept photos for “Chaotic Wonderland”, the group’s first Japanese EP. In this photo shoot, he is wearing the Star Utility necklace, which can now be pre-ordered on the brand’s website.

When you think of Stray Kids’ Felix in this photo shoot, the words angelic and elegant come to mind. The concept and styling feel out of this world by how perfect it is, in part with the help of OHTNYC’s jewelry. Did I mention he wears three pieces from the brand? He wears both the Silver and Pearl versions of the Crystal Cross necklace at different times and pairs the pearl version with these Silver Pearl Cross earrings. Felix wearing these items was a big springboard for the brand’s skyrocketing sales.

OHTNYC: The jewelry brand takes over the K-Pop industry

OHTNYC’s Instagram

The growing K-Pop girl group STAYC is making their mark in K-Pop with their catchy title tracks and impeccable styling choices. For an Inkigayo performance of the group’s hit song ‘ASAP’, group member SiEun wears a Padlock Mixed Chain necklace from the brand. Ever since we saw this necklace, we all now want it in our wardrobe ASAP!

OHTNYC: The jewelry brand takes over the K-Pop industry

OHTNYC’s Instagram

DREAMCATCHER’s SuA always looks beautiful no matter what, and this is definitely one of those times. Wearing this stunning Butterfly necklace, the butterfly pendant fits so well with her pink hair and stunning black dress.

Deliberately in eleventh place, IVE’s WonYoung is the fashion girl in the fourth generation of K-Pop, and she can take off any accessory. For a recent phase promoting the group’s latest comeback ‘LOVE DIVE’, WonYoung wears the Heart Affinity necklace from the brand.

OHTNYC: The jewelry brand takes over the K-Pop industry

OHTNYC’s Instagram

To round off the list, P1Harmony member JiUng pairs his mint green hair and denim fit with the Silver Crystal Cross necklace.

For more information on OHTNYC, check out their Instagram page or their official website.

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