04/30 Update below. This entry was originally posted on April 27th
Apple leaks have already revealed what everyone knows is the most shocking change in the iPhone 14 series: the notchless redesign. Right? Wrong. New information reveals that it will be their prices …
In an exclusive report, Bloomberg’s excellent Apple guru Mark Gurman reports that Apple’s decision to replace the iPhone 13 mini with an iPhone 13 Max is likely to result in a price increase of up to $ 300.
04/29 update: And now we know exactly what the new iPhone 14 Max and the rest of the iPhone 14 series will look like. Thanks to a major supply chain leak on the popular Chinese website, Weibo – historically home to component leaks – (via content creators Saran Byte) we can now see the actual front panels on all four models for the first time. Interestingly, the parts confirm several details that had been hot tipped:
- iPhone 14 Pro models will have thinner, symmetrical frames
- Pro models appear to be slightly higher than non-pro models with more rounded corners
- The iPhone 14 Max actually replaces the iPhone 13 Mini and – side-by-side margins – is about the same size as the 6.7-inch iPhone 14 Pro Max
- Standard models retain the notch, while both iPhone 14 Pros have the polarization new ‘in-shaped’ cut-out.
The fitting of actual parts (which is a regular trend around this time each year as Apple increases mass production) also adds substance to leaks around the interiors of the new models. That said, this is not necessarily good news. In particular, the iPhone 14 and iPhone 14 Max are expected to run on a previous-generation chipset (Apple’s 2021 A15 Bionic also used in the $ 429 iPhone SE) for the first time, while the recently leaked price increases (below) look even more likely.
04/30 Update: Verification of the leaked iPhone 14 front panels has now arrived from an increasingly influential anonymous industry insider ShrimpApplePro.
Talking to popular YouTuber Jon Prosser on his FrontPageTech show, the doctor broke things up with Prosser, who reported: “Yeah, that’s right … As for why we’re seeing these now, well he [ShrimpApplePro] says mass production can start as early as next month. So what you see is still technical in the development phase, but we’re just around the corner from this being done on a large scale. ”
While Prosser has really made its name in the last 18 months with a series of high-profile Apple and Google leaks, ShrimpApplePro has recently made waves after his leaked iPhone 14 Pro charts were the first to reveal a new i-shaped cutout for these models. His information contradicted several other established leaks and was initially treated with skepticism, but after a flurry of free leaks from other sources, all major insiders now agree that this is Apple’s chosen iPhone 14 Pro design.
As such, a tip-off from ShrimpApplePro is about as good as it gets to iPhone leaks in 2022, highlighting Apple’s plan to expand the design, features and performance differences between Pro and non-Pro iPhones in the future. It’s a risky strategy that risks alienating fans in a time of global belt-tightening, but Apple rarely takes its product strategy wrong.
“So for the first time, the non-Pro iPhone line will get a 6.7-inch screen capability,” Gurman explains. “… users will now be able to get Apple’s largest iPhone size for at least $ 200 less than before.”
In other words: an iPhone 14 Max will be around $ 200 cheaper than an iPhone 14 Pro Max. Let us now divide this. Currently, an iPhone 13 Pro Max starts at $ 1099, which would cost an iPhone 14 Max at $ 899 – an increase of $ 200 on the $ 699 iPhone 13 Mini it replaces. But not so fast.
Several leaks have claimed that rising component costs and Apple’s willingness to differentiate between Pro and non-Pro iPhones will cause the iPhone 14 Pro and iPhone 14 Pro Max to rise to $ 1099 and $ 1199, respectively. This $ 200 difference now potentially pushes the iPhone 14 Max as high as $ 999- $ 300 more than an iPhone 13 Mini.
And this is only the beginning, because, as Gurman points out, standard iPhone 14 models will share far fewer Pro features than in previous generations. Among the features he claims they will miss are:
All of this gives Apple fans something of a mystery: How much does size matter?
Poor sales of the iPhone 13 Mini have once again shown that large screens are what users really want, so a more affordable iPhone 14 Pro Max should fit perfectly. But if the iPhone 14 Max costs around $ 1000 and only $ 100 more gives you an iPhone 14 Pro that has a superior design, upgraded camera, next-generation performance and a 120Hz ProMotion screen, the reaction can be very different.
Provides users what they want but not how they want it, is an Apple specialty. And it looks like the iPhone 14 series will not be any different.
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