Network technology supports the digital economy based on the principle of “experience first”

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Juniper Networks, one of the leading companies operating in secure networks powered by artificial intelligence, announced the preliminary results of a global research project that included decision makers and employees working in information technology. The survey showed an open mindset and a very positive attitude among the respondents from the UAE to the strategic effect that the network technology is developing to support the digital economy based on the principle of “experience first”.

The study, conducted by Vanson Bourne* and commissioned by Juniper, surveyed 650 decision makers and 1,200 IT office workers from key economic sectors in eight countries, including the UAE. The officials surveyed are directly involved in building digital strategies for their organizations and in developing investment and technical development plans. The survey measured decision-makers’ and workforce’s sentiments and perceptions of the information technology sector in the UAE in the context of the UAE Centennial 2071 strategy, which prioritizes digitalisation.

These findings provide an in-depth look at three main axes, including smart grids, security challenges and sustainability in the networked world.

Building a digital strategy

93% of participants in the Juniper research survey from the UAE described the role of networks in digital transformation as very important or important, while 87% confirmed that their views on this issue are very likely or likely to change in the next two years, underlines the strategic importance of networks Institutionalization in the success of digital transformation of institutions. On the other hand, 38% of the survey participants said that the digital vision and strategies in the UAE are among the main drivers behind digital transformation, while 25% believed that the success of digitizing institutions in other sectors is a factor of inspiration for their leaders.

And 92% of the decision-makers participating in the survey from the UAE said that the leaders of their organizations will be ready to adopt digital transformation supported by networks in the next five years, when the question is limited to the extent of the institutional leaders’ willingness to introduce digital transformation supported by networks. On the other hand, 98% believed that network technology approaches would require radical development within the same time frame.

However, only 28% of UAE respondents saw that the biggest opportunity offered by the company’s digital strategy is to help deliver new and important products and services, while 22% indicated that digital strategies are important to provide a stable customer experience , and 20% confirmed that they are. It helps maintain market relevance, while a similar percentage (20%) said it builds the ability to differentiate from competitors.

The principle of “experience first”

The emergence of new trends in the workplace creates new security challenges. The survey found that 64 percent of those involved in IT decision-making in the UAE consider keeping corporate data and assets secure on unconnected networks a significant networking challenge in a hybrid environment. Furthermore, 73 percent of office workers expect a conflict between the need for stricter security policies and more flexible network access. In this context, network-enabled technology and security transformation are at the top of the priorities for a large number of institutions in the UAE in light of the challenges faced in building a robust security system and maintaining new technology trends.

Sustainability in networks

92% of respondents in the United Arab Emirates believed that modern network technology is important to contribute to measures to confront climate change when asked about their views on the issue of environmental sustainability. Furthermore, 91 percent of survey respondents would like to see their organizations take more action within the next two to five years.

Yarob Sakhnini, Vice President, Emerging Markets, Europe, Middle East and Africa at Junpier Networks, said the UAE remains an important center for technical advancement and innovation in the Middle East and continues its path towards achieving its goal of becoming a global benchmark in this field.

He added: “Organisations need to deepen their understanding of the role that smart grids play in all aspects of business, especially as more organizations are keen to improve digitization efforts along the customer journey, from processes and procedures to interactions with customers.

The results of our survey confirm that institutions and employees in the UAE are aware that success in an “experience first” economy requires openness to change, but this change comes with challenges, but the opportunities to unlock the value inherent in institutions, increasing excellence and helping to achieve the goals of the UAE Centennial. 2071 remains very numerous, and this can be achieved by exploiting the strategic network-based digital opportunities.”


In June 2022, Juniper Networks commissioned research firm Vanson Bourne to conduct a preliminary research survey of organizations to determine the perceptions of decision makers and the IT workforce about the future of networking. The survey included 650 IT decision makers and 1,200 office workers in The same field was conducted in eight countries, including the United Arab Emirates, and the survey was conducted in more than 30 sectors, including government, technology, healthcare, retail, energy, manufacturing and transportation.


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