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Mercedes-Benz dealer opens driving school for teens to build loyalty

Kory Enders covers the cost for half of the Clements students, while the dealer covers the rest.

Teenagers learn skills such as reversing, dodging lane changes and brake adjustments at the MSR Houston racing facility. The dealer says the exercises show students techniques for safe driving and accident prevention and let them experience extreme situations in a controlled environment.

Enders is among a number of professional drivers working with students. The reseller holds four sessions each year – one for Clements and the other for the families of its customers in the access program.

“The benefit is that we have happy parents, we have safe drivers, smarter drivers, and we have gratitude from our customers, so there is an intangible advantage,” Brown said. “They know we are sincerely convinced of the safety of their families and specifically their children.”

Training begins in the morning with classroom instruction before students get behind the wheel. Brown said the students, while wearing Mercedes-Benz of Sugar Land shirts, are taught sitting position, hand and mirror placement, sight and consciousness.

Over the years, some students in the introductory part of the class reported that they had been involved in rollover accidents. While driving school is supposed to be fun, Brown said these episodes underscore the importance of the lessons being taught.

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