McDonald’s sells Happy Meals to adults – with a twist

New York
CNN Business

The hamburger is back at McDonald’s. But this time it’s for adults only.

McDonald’s is bringing back its family of recognizable characters in a new grown-up Happy Meal that, yes, includes the toys. Starting October 3rd, customers can order a Cactus Plant Flea Market Box – a Big Mac or 10-piece Chicken McNuggets with fries and a drink. The meal is a collaboration between the streetwear brand and the fast food chain as it digs deeper into nostalgia.

The happy meals for adults go on sale October 3.

The food is served in a specially designed box that will trigger memories of Happy Meals from the old days. Toys include redesigned versions of McDonald’s famous mascots, including Grimace, Hamburglar and Birdie, plus a new one named Cactus Buddy.

“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant to our adult fans,” Tariq Hassan, McDonald’s US head of marketing and customer experience, said in a release.

Cactus Plant Flea Market is a streetwear brand popularized by Kanye West and Pharrell in recent years. Complex has described its aesthetic as a “fluid and eccentric combination” mixed with “legendary graphic imagery.” And its elusive origins are a big appeal for the brand’s fans. Hoodies from the brand can sell for as much as $1,000 on online marketplace StockX.

McDonald’s ( MCD ) has found success with its celebrity collaborations, often crediting them with boosting sales. Past partnerships include BTS, J Balvin and Travis Scott, with the latter being so popular it ran out of meals.

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