New York
CNN Business
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The hamburger is back at McDonald’s. But this time it’s for adults only.
McDonald’s is bringing back its family of recognizable characters in a new grown-up Happy Meal that, yes, includes the toys. Starting October 3rd, customers can order a Cactus Plant Flea Market Box – a Big Mac or 10-piece Chicken McNuggets with fries and a drink. The meal is a collaboration between the streetwear brand and the fast food chain as it digs deeper into nostalgia.
The food is served in a specially designed box that will trigger memories of Happy Meals from the old days. Toys include redesigned versions of McDonald’s famous mascots, including Grimace, Hamburglar and Birdie, plus a new one named Cactus Buddy.
“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant to our adult fans,” Tariq Hassan, McDonald’s US head of marketing and customer experience, said in a release.
Cactus Plant Flea Market is a streetwear brand popularized by Kanye West and Pharrell in recent years. Complex has described its aesthetic as a “fluid and eccentric combination” mixed with “legendary graphic imagery.” And its elusive origins are a big appeal for the brand’s fans. Hoodies from the brand can sell for as much as $1,000 on online marketplace StockX.
McDonald’s ( MCD ) has found success with its celebrity collaborations, often crediting them with boosting sales. Past partnerships include BTS, J Balvin and Travis Scott, with the latter being so popular it ran out of meals.