Lionsgate and Roku have reached an agreement to give the studio’s feature film an exclusive streaming on the free, ad-supported Roku Channel after playing on Starz.
The multi-year output event covers cinema releases starting this year.
Under the agreement, the Roku Channel will have two windows for the Lionsgate titles – the first of which will follow their exclusive Starz stay, and the second will be non-exclusive.
Reinforced by a series of original episode and movie titles, the Roku Channel continues to win scale as Roku has surpassed 60 million active accounts. Roku Channel was founded in 2017 and includes more than 275 live, linear channels and more than 80,000 on-demand movie and episodic offerings. By the end of 2021, it reached households with 80 million people.
Movies that will be part of the new distribution setup include John Wick action franchise, Expenditure 4 and Border areas. Directed by Eli Roth, Border areas stars Cate Blanchett, Kevin Hart, Jamie Lee Curtis and Jack Black. Other titles include Are you there God? It’s me, Margaret; a follow-up to the 2017 hit Wonderingand this month’s Nicolas Cage release, The unbearable weight of massive talent.
“This agreement confirms the huge demand for first-time studio movies across a wide range of platforms,” said Jim Packer, president of worldwide television distribution at Lionsgate. “This partnership with The Roku Channel demonstrates our ability to seize opportunities in today’s complex television landscape with a multifaceted, layered approach that meets everyone’s needs.”
Rob Holmes, VP of programming at Roku, noted that the agreement extends to an existing business relationship between the companies. “This innovative approach creates value for both parties,” he said, “and most importantly, it gives millions of streamers on the Roku Channel the opportunity to enjoy these compelling titles through this unique window.”