John Legend’s NFT platform has just raised $ 7.5 million, led by The Sandbox parent Animoca Brands

In February, we told you about an NFT platform called OurSong with ambitious plans to “transform the industry” for artists and songwriters.

OurSong is the first mobile application from a company called Our Happy Company, which was founded by superstar artist and songwriter John Legend – who recently sold his song catalog to BMG x KKR.

Today (April 29), Our Happy Company revealed that it has raised $ 7.5 million in a seed round led by Infinity Ventures Crypto and Animoca Brands, the parent company of the gaming platform The Sandbox (which recently partnered with Warner Music Group to create a music-themed world in the metaverse).

Our Happy Company says the new funding will be used to grow and develop our OurSong NFT platform.

In addition to John Legend, Our Happy Company was founded by veterans of the streaming and entertainment industry, including Chris Lin, founder and CEO of the music streaming service KKBOX, headquartered in Taiwan and co-founder of Twitch, Kevin Lin.

The company says its flagship product, OurSong, was “designed to give creators, including musicians and artists, a fairer way to generate digital creations, monetize their work, and build communities around them.”

In addition to Infinity Ventures Crypto and Animoca Brands, the seed round also included participation from Cherubic Ventures, Circle Ventures, FBG Capital, Highstreet, HTC, Jump Trading and North Island Ventures.

Infinity Ventures Crypto closed a $ 70 million opening fund in February with a goal “to get started and accelerate the growth of global GameFi, DeFi and Web 3 innovations”.

Our Happy Company says the new funding positions it “for further global expansion and improvements to OurSong”, including the rollout of new features to creators.

The company claims that many NFT platforms “require complicated and expensive processes for NFT creation and ownership”, whereas its platform OurSong makes NFT ownership “as simple as a few clicks on a phone”.

“We are focused on democratizing NFTs to the masses. This round of funding confirms our approach and the success we have had in such a short time.”

Chris Lin, our happy company

Chris Lin, co-founder and CEO of Our Happy Company, said: “We are focused on democratizing NFTs to the masses. This round of funding confirms our approach and the success we have had in such a short time.

“Since OurSong was launched earlier this year, we’ve seen a community grow rapidly on the platform as creators leverage this technology to engage with their fans in new and unique ways. Together with our partners and investors, we will be able to exaggerate this growth. “

“Over the past two decades, Chris has been pioneering new ways to transform the entertainment industry, from music streaming services to event ticketing platforms and micro-music labels.”

Akio Tanaka, Infinity Ventures Crypto

Akio Tanaka, partner at Infinity Ventures Crypto, said: “Over the past two decades, Chris has been at the forefront of new ways to transform the entertainment industry, from music streaming services to event ticketing platforms and micro-music labels.

“He and his team have forever transformed the landscape of the North Asian entertainment industry. He has a proven track record and we believe he is in the perfect position to democratize the creation of NFTs.”

“Our goal at Animoca Brands is to seek out and support the companies that build the open metavers.”

Yat Siu, Animoca Brands

Yat Siu, co-founder and CEO of Animoca Brands, added: “Our goal at Animoca Brands is to seek out and support the companies that build the open metavers.

“One of the basic requirements of the open metaverse is that it should provide a fairer system for creators. That is why we are proud to support Our Happy Company and its mission to elevate artists, musicians and all creators to higher. levels of individual success. “Music business worldwide

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