Is It Expensive To Start A DJ Company?

Ask any successful business owner and they will tell you the same thing:

It takes money to make money.

Cliché perhaps, but true, nonetheless. The same is true when setting up a DJ business, which requires a fairly comprehensive hardware and software setup.

In theory, it does not matter how much you invest in your business, just as long as things go as planned. If you end up making money on your efforts, the initial setup costs are negligible.

But exactly how much (or how little) does it cost to set up a DJ business? If you are serious about putting together a viable business, what kind of DJ equipment do you need and how much does it cost? Do you need to buy the equipment directly or use a DJ economy package?

A good laptop

Your laptop will effectively be the nerve center throughout the operation, so it should be of a decent standard. If you can afford to invest £ 500 in a high quality laptop with solid specifications, you will want to take home a reliable workhorse.

Premium DJ software

Some pretty good free DJ software suites go around, but none provide the features, functionalities, or flexibility you need to become a professional. Therefore, you will need to download a premium suite of DJ software, which is likely to set you back around £ 100 (or a small monthly subscription fee).

A DJ controller

Combine a good DJ controller with a decent laptop and you have pretty much an entire DJ setup. Shy with speakers and visual effects, of course, but these will come later. Packed with faders, job wheels, sound effects, touchpads and more, this is the device that will enable you to stiffen your stuff as a DJ. DJ controller costs range from less than £ 100 to more than £ 3,000 – somewhere around £ 1,000 should be more than enough to get your business up and running.

Headphones and microphone

Put your eyes on a performance microphone or an equally stunning set of headphones and none of them will break the bank. £ 100 or so for each will be more than enough to put you off with something that will sustain your business for many years to come.

Traditional turntables

If you’re planning to become a classic vinyl DJ, you also need to set yourself up with a couple of turntables and an accompanying mixer. Oldschool decks start from around £ 150 each so you will want to look at around £ 500 to £ 700 to set you up with a full vinyl rig.

Speakers and lighting

You only need these if you plan to play parties and private venues that do not have their own PA systems that artists can use. You can spend anywhere from £ 500 to over £ 5,000 on a PA and light set-up – it all depends on the kind of shows you plan to play.

Representation, marketing and PR

Ultimately, it is up to you to decide whether to handle your own representation and PR or outsource to the professionals. However, you will generally look for a better ROI with external support, which will also give you more time to spend on focusing on running your business. Think about £ 150 a month for a basic PR / marketing support package and you’ll be heading in the right direction.

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