House GOP re-election arm launches new initiative to highlight candidates’ diversity, unique stories

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FIRST ON FOX: Monica De La Cruz says her “American dream” started as a child when she grew up in Texas along the U.S.-Mexico border “in the Rio Grande Valley with a simple beginning.”

De La Cruz, the Republican candidate in Texas’ 15th Congressional District, is the first GOP candidate to be nominated in a new initiative by the National Republican Congressional Committee.

The paid media effort in Parliament’s GOP re-election, which was first shared with Fox News on Monday, aims to highlight top party recruits who represent what the NRCC calls “the Republican Party’s unique stories and diversity in communities across the country.”

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“We launched this project to help talented graduates like Monica tell their stories at home and increase their visibility nationwide,” said NRCC President, Rep. Tom Emmer, in a statement. “Republicans have smashed every recruitment record we set last cycle, and we’re excited that voters can see who Republican candidates are and what they represent.”

Republican candidate Monica De La Cruz, the 2022 GOP nominee in Texas' 15th Congressional District, appears in a digital ad published by the National Republican Congressional Committee (NRCC)

Republican candidate Monica De La Cruz, the 2022 GOP nominee in Texas’ 15th Congressional District, appears in a digital ad published by the National Republican Congressional Committee (NRCC)
(National Republican Congressional Committee (NRCC))

Cruz submits his second consecutive bid to Congress in a district stretching from the outskirts of San Antonio to southern McAllen along the southern border with Mexico.

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“I worked my way through college, started a career and came home to start my family and eventually my own business. Long days juggling kids’ school schedules, finding and serving my clients and even spending weekends cleaning my own office “Around here we’re tough. We’re not afraid to spend time and do the work to create a better life for our families,” Cruz said in a video that the NRCC says will run across social media media platforms.

Texas 15 is one of five districts along the southern border that the NRCC aims to turn from blue to red in the November election, while the party tries to win back the majority in the House of Representatives that it lost in the mid-term 2018 term.

Rep. Vicente Gonzalez, the Democratic incumbent in Texas 15, is running in November for the open-seat race in the adjacent 34th District. Gonzalez won congressional elections in 2016 by nearly 20 points and crossed for re-election in 2018 by 21 points. But he surpassed De La Cruz by just three points in the 2020 election.

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If De La Cruz wins in November, she would be the first Republican to represent the district in over a century.

The NRCC says their initiative will include one candidate a month leading up to the November election.

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