Meta, formerly known as Facebook, is opening its first retail store in an attempt to sell people their Oculus virtual reality headsets and its idea of the “meta-verse”, the company announced on Monday.
But it is not a big step in retail. Unlike Apple and other technology companies that have stores in high-traffic areas, such as malls, the Meta Store opens on May 9 on the company’s campus in Burlingame, California. The store will have demo areas where people can try out its Oculus virtual reality headset and the apps and games that run on them, among other things.
The company has set aside $ 10 billion over the next year to build the meta-verse, a virtual world that CEO Mark Zuckerberg believes will become the standard for work, socializing and gaming. The company is still years back from achieving this goal.
Customers will be able to purchase the Quest 2 headset, accessories and Portal video chat devices in-store. The company’s Ray-Ban Stories smart glasses will be available to try, but must be purchased online. Meta said it is also rolling out a “store” tab on its website.
“Ultimately, our goal with Meta Store is to show people what’s possible with our products today, while giving us an insight into the future when the meta-verse comes to life – and hopefully demystifying that concept a bit in the process,” said the company.
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