According to Deadline, Seth Rogen is currently developing a new Walt Disney Pictures movie that will focus on Figment, the little purple dragon that has long served as the theme park mascot for Epcot’s Imagination Pavilion in Orlando. Rogen will produce through its Point Gray production banner.
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Figment was created in 1983 by Walt Disney Imagineers Tony Baxter and Steve Kirk. Described as the embodiment of the imagination process, the mascot made its debut in Epcot Center’s Journey Into Imagination pavilion.
The untitled project is being written by Dan Hernandez and Benji Samit, who are best known for their work with Detective Pikachu and The Addams Family 2. Along with Rogen, Point Grey’s Evan Goldberg and James Weaver are also attached to produce.
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This marks Rogen’s latest collaboration with Disney after previously lending his voice to fan-favorite character Pumbaa in Jon Favreau’s 2019 film Lions King and most recently in the Disney+ movie Chip ‘n Dale: Rescue Rangers. He will reprise his role as Pumbaa in the upcoming prequel Mufasa: The Lion King.