Ben & Jerry’s plaintiff Unilever for ‘brand integrity’

Ben & Jerry’s has filed a lawsuit in New York’s federal court alleging that Unilever’s decision to sell its Israeli ice cream business to Avi Zinger’s American Quality Products (AQP) was made without the approval of its board of directors, which has the primary responsibility for protecting the integrity of its brand name.

Ben & Jerry’s is protesting against Zinger’s plans to continue selling ice cream in Judea and Samaria, trying to thwart sales. The court rejected Ben & Jerry’s request for a temporary ban on the sale and gave Unilever until July 14 to show why such an order should not be issued.

In its lawsuit, Ben & Jerry’s said its brand is “synonymous with social activism” and that as part of its deal to be acquired by Unilever in 2000, it had held “the primary responsibility for protecting the integrity” of Ben. & The Jerry’s brand.

Unilever announced last week that AQP, the Israeli franchisee of Ben & Jerry’s, would continue to sell ice cream throughout Israel, including in Judea and Samaria, which are not recognized as part of Israel under international law.

AQP and Ben & Jerry’s Israel owner Avi Zinger said: “The agreement we signed with Unilever is closed, approved and final. The event secures the sale of Ben & Jerry’s ice cream, which is made in Israel, throughout the country, including Judea and Samaria. I would like to express my appreciation to Unilever for the agreement we signed last week and its resolute stance against BDS. “

Published by Globes, Israel business news – – on July 6, 2022.

© Copyright by Globes Publisher Itonut (1983) Ltd., 2022.

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