Since the Apple AirTag tracker was launched in April 2021, we’re not heard of a potential second-generation version of the device – but it looks like an AirTag 2 is still on Apple’s cards.
It is according to Ming-Chi Kuo (opens in new tab), one of the most respected Apple analysts in the industry, and a person who is usually accurate in terms of predictions and leaks. However, it is by no means certain that we will see a new version of AirTag.
Kuo says an Apple AirTag 2 will only happen if the strong sales of the first AirTag continue, so Apple is waiting to see how popular the product is over a longer period of time before committing to coming out with a new one.
Still growth
Based on Kuo’s information, sales of the Apple AirTag continue to grow gradually: it is estimated that around 20 million of the tracking devices were shipped in 2021, and it is expected to go up to 35 million during 2022.
If that growth continues, Kuo reckons another version of AirTag will then be developed. It does not sound like the AirTag 2 is very far down at the moment, if Apple has actually considered it at all at this point.
While it’s hard to see how the first AirTag could really be improved, Apple releases regular updates on all of its other hardware products, so it would be surprising if AirTag were to be omitted.
Analysis: AirTag proves its worth
Of course, Apple was not the first technology company to bring out a small tracking device, but as in other hardware categories, it improved over what was already out there: AirTag is something that appeals both in terms of its aesthetics and its usability. use.
All of Apple’s hardware works seamlessly together, and so does AirTag. From getting it connected to your phone in the first place to figuring out where it is, if it gets lost, it’s all very simple and straightforward.
While Apple will not be happy with the headlines that have surfaced about AirTags being used to track people against their desires, the company has moved quickly to bring enhanced anti-stalking features rather than make this kind of abuse more difficult.
From what Ming-Chi Kuo has said, it seems that sales of AirTag have not exactly exploded – but they are now gaining momentum as iPhone users realize how helpful they can be and how intuitive they are to put up and use.