Alfa Romeo’s most critical markets are New York, New Jersey, Southern California and Southern Florida, so it’s no surprise that Tonale will show up in these locations. The brand accounts for 4 percent of luxury sales in those regions, Dominique said, more than double its national market share of 1.8 percent.
Now that New York audiences have had a chance to see Tonale, it’s heading to Florida to take advantage of the Formula 1 Miami race, which is expected to attract large spectators next month.
The brand will have a Tonale display in Las Olas Oceanside Park in Fort Lauderdale, where 250,000 spectators can have a look at it. Dealers and media in the Miami region will be given walkarounds.
The vehicle can then go to the F1 race in Montreal in June. Around the same time, the Los Angeles media will have time to crossover with a walkaround. Also on the program are appearances at Monterey Car Week in August, the car show in Detroit in September and F1 races in Mexico City and Austin, Texas, in October.
Like Tonale, Dominique is on the move.
He was in New York to meet with dealers for the auto show, and in June he will speak at the Alfa Romeo Owners Club National Convention in Coronado, California.