After merging with SoundCloud, Splice is partnering with the African music streaming service, Boomplay

The music creation platform Splice has entered into a collaboration with the African music streaming service Boomplay.

The agreement will see the two companies introduce a new series of sample packages and collections from Afrobeats artists, called ‘Beyond Afrobeats’.

The series will also include a Beat Battle, hosted by award-winning producer Sarz.

Splice’s partnership with Boomplay marks the music creation platform’s second music streaming partnership in six months.

In October, Splice teamed up with SoundCloud to launch a budding artist program called Nova.

Splice, which claims to be used by over 4 million people, offers a library of over 2 million sounds, samples and plugins.

With 69 million monthly active users, Splice notes on its website that Boomplay is “the largest and fastest growing music streaming and download platform in Africa”.

It adds that Boomplay’s catalog includes over 72 million tracks through over 4,000 partnerships with labels and distributors both internationally and locally.

Boomplay is jointly owned by two major Chinese companies, Transsion Holdings NetEase as part of their Transsnet Music Limited JV.

According to Boomplay and Splice, their partnership will allow “new entrants” in the music industry to participate in the ‘Beat Battle’ competition by using sounds from e.g. Nigeria-based produce Mystro, LeriQ and Dunnie.

The companies also say that attendees will have access to various promotional resources such as in-app visuals, playlisting and more through the Boomplay and Splice platforms.

The submission call starts today (April 25) and registrations close on May 2, 2022.

“As a key player in Africa’s growing music ecosystem, Boomplay will continue to seek partnerships and initiatives to recognize and reveal African talents and their music.”

Tosin Sorinola, Boomplay

“We are really excited to partner with Splice to give existing and new talent access and resources that will bring their creative vision and ambitions to life and help them reach a global audience,” said Tosin Sorinola, Director of Artists and media relations at Boomplay.

“This relationship allows artists to showcase their craft, enabling creative innovation and collaboration that can advance the industry forward.

“As a key player in Africa’s growing music ecosystem, Boomplay will continue to seek partnerships and initiatives to recognize and reveal African talents and their music.”

“The Splice partnership with Boomplay and our Beyond Afrobeats Genre campaign is just the beginning as we build with our global creators and partners.”

Kehinde Hassan, Splice

Kehinde Hassan, Director of Global Music Culture at Splice, added: “At Splice, we cover many genres; we have become a place of discovery. Since I’m Nigerian-American, it’s liberating to see West Africa grow into music with Afrobeats and beyond.

“The Splice partnership with Boomplay and our Beyond Afrobeats Genre campaign is just the beginning as we build with our global creators and partners.”


Last March, Boomplay and Universal Music Group entered into an extended agreement to expand the licensing of UMG’s global music catalog from 7 to 47 countries across the African continent.

Splice, hired Grammy-nominated producer Kehinde Hassan as director of Global Music Culture in May last year.Music business worldwide

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