The QSR burger chain Burger Singh is targeting southern expansion, beginning with its entry into the Bengaluru market. The company plans to open 100 stores in Karnataka over the next 3–5 years, with nearly 50 stores in Bengaluru.
Currently, the brand operates over 175 outlets across 75 cities, including Delhi NCR, Mumbai, Pune, Kolkata, Shillong, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Chandigarh, Amritsar, and others. Burger Singh aims to open its first two Bengaluru stores in February, located in HSR Layout and BTM Layout.
Calling the Delhi market saturated, Rahul Seth, Co-founder of Burger Singh, highlights the potential for 150–200 outlets in southern India. “The South has generally been very profitable for many QSRs because revenues are high, rentals are still reasonably affordable compared to Delhi or Mumbai, and spending habits in the region—particularly among young professionals in the IT and tech sectors lead to a high repeat rate in food orders,” Seth explains.
The India QSR market size is expected to reach $25.46 billion in 2024 and grow at a CAGR of 8.74 per cent to reach $38.71 billion by 2029. South India, led by Bangalore, Chennai, and Hyderabad with a population exceeding 12 million.
Company’s expansion
The company’s expansion is also set to create over 350 new jobs across kitchen, delivery, and management roles.
Founded in 2014, Burger Singh has raised approximately $12 million in funding to date. In December 2023, the company secured pre-Series B funding led by Turner Morrison Ltd., with participation from Homage Ventures LLP, the family office of Aditya Ghosh. However, the funding amount was not disclosed.
