At the 6th edition of Razorpay’s flagship event, Razorpay FTX’25, Engage Gift Cards were unveiled as the latest innovation within Razorpay Engage, a Full-Stack Intelligent Marketing Growth Suite. This launch marks a game-changing shift in how brands drive customer engagement, retention, and create a lasting relationship with their customers.
Arpit Chug, CFO of Razorpay, emphasised the importance of smarter spending in marketing, stating, “Many large organisations are struggling with rising CAC, lower retention, discount-led cash burn, and offers that just don’t work. We envisioned a smarter way for businesses to engage their customers, beyond just discounts and ads.”
With Engage Gift Cards Platform, businesses are in complete control, allowing them to set redemption rules, customise discounts for different customer segments, and design gift cards for specific products or services. Moreover, the seamless checkout experience ensures instant redemption, making transactions hassle-free for both businesses and customers.
