4 Best Webcam Face Filters Software

Webcam face filtering software helps businesses with e-commerce, education, video conferencing and live streaming platforms drive user engagement, increase privacy and increase revenue.

The WebAR landscape is beneficial, yet not so obvious for several brands, so many companies are wondering whether adding real-time AI-powered effects to their live or post-production video experiences is viable.

Webcam face filters, animated backgrounds, video overlays and more webcam effects – all these features can strengthen your platform and develop it to grow. However, there are several market suppliers that offer similar solutions, and it becomes a challenging task to choose the right supplier. So keep reading the post to find out the key pros and cons, out-of-the-box features and pricing of each solution.

4 Must-Try Webcam Face Filter Software to Choose in 2022

Banuba Face AR SDK

Banuba Face AR SDK is a software development kit with ready-made modules of advanced AR-enabled features that include >1,000 face filters, animated avatars, real-time 3D masks, etc. The software supports HTML5, iOS, Android, Windows , macOS and Unity platforms, which making it a one-size-fits-all solution for any product.

Key features of the Face AR SDK include:

  • >1,000 pre-made AR-powered effects
  • A real-time virtual makeup trial solution
  • Purposeful 3D animated avatars
  • Unity 3D AR tracking technologies
  • SFX and voice modification features
  • And many others.

Banuba’s webcam face filtering software is designed for multiple business domains, including e-commerce, live streaming, education, video conferencing, advertising, and even photo and video editors.

Brands that trust Banuba

Bermuda, FaceYoga, MNFST, Gucci, Smilegate and Tango are among the industry-leading brands and products using the Face AR SDK.

How much does it cost

Banuba offers a 14-day free trial to test the unlimited features inside out and decide if you want to develop your product with AR-powered webcam filters further. When the trial period ends, the price depends on the number of platforms, features and users.

Snap camera

Snap Camera is a world-renowned community-driven webcam face filtering software designed and launched by Snap Inc. Released back in 2011, the industry-leading solution has raised >5 billion. USD and acquired over 270 million active users.

Unlike Banuba’s cross-platform support, Snap Camera is a desktop-only solution that facilitates Mac and Windows platforms and is available for free. The product offers plenty of integration options, so you can integrate it with Zoom, Google Hangout, Meet, Twitch and even Skype.

You can also use Snap Camera integration in Zoom, Skype, Google Hangout, Google Meet, and Twitch.

The primary functionality of Snap Camera includes:

  • AR-enabled real-time 3D masks for immersive video experiences
  • Customizable graphics and shaders
  • Sound effects and listeners
  • Supports integration of custom AR lenses
  • Collision and overlap
  • Raycast physics features
  • Wide interactivity functionality.
  • And many others.

The core technology of Snap Camera is AR lenses – augmented reality-powered face filters, effects and masks that adjust users’ appearance in real time, adding immersion and emotion. The vendor offers over thousands of free effects that you can integrate into your platform without spending a fortune on custom face filter development.

Which brands trust Snap Inc.

L’Oréal subsidiaries such as Garnier, Lancôme, L’Oréal Paris and Maybelline are active users of Snap Camera AR-powered lenses, which enable end users to virtually try on new makeup looks and other product-related offerings.


ManyCam is a US-based virtual camera software designed specifically for chat and live streaming experiences back in 2006. Supported by >100M. users, the product serves a purpose for both professional and entertainment-based initiatives facilitating desktop and mobile platforms. They include macOS, Windows, iOS and Android systems, making it an all-in-one solution for any platform-specific business.

ManyCam’s killer feature is over 12,000 3D avatars, masks and effects for both real-time and post-processing needs. More than that, the vendor allows businesses to add animated GIFs, emoticons, face accessories, frames and frames to your video content for interactive engagement and fun peer-to-peer collaboration.

The product offers the following features to try:

  • Invite guests (beta)
  • Virtual backgrounds.
  • Export and import presets or projects.
  • Virtual webcam.
  • Stream to Facebook and YouTube Live.
  • Green Screen (Chroma Key)
  • Multiple video sources.

How much does it cost

The vendor offers 3 paid plans and a limited free version to test the software. The main differentiating features among the plans are the number of devices, video sources and content quality.

Logitech Capture

Launched in 2020, Logitech Capture is an industry leader in video capture and live streaming, offering webcam face filter software for macOS and Windows platforms. The product is an improved version of the Logitech Webcam Software (LWS) that boomed the live streaming market many years ago.

The core functionalities include:

  • Record from multiple devices
  • Switch between 6 available scenes
  • Vertical video (9:16) social media support
  • Submit your experience in one place
  • Add live text overlays
  • Studio-style controls to customize your video
  • Camera customization to adjust your look
  • And many others.

More than that, the provider allows customers to integrate with several live streaming platforms such as Open Broadcaster Software (OBS), XSplit Broadcaster, Twitch and many others.

Why Adopt AR Enabled Face Filters for Webcam

High compatibility

As we discussed above, most webcam face filter vendors offer cross-platform software, meaning you can run filters on most devices with an onboard browser and camera. This develops your product to reach a larger audience, covering more platforms and reducing user acquisition costs in the long run.

Cost effectiveness

Cross-platform nature also leads to both short- and long-term lower investments, as it is far cheaper to develop a single web application than to build multiple apps for each targeted platform.

No App Store downloads required

First, users no longer need to download and install a separate app, which can negatively impact conversion rates. Second, it helps your brand avoid strict regulations for Android and iOS stores. For example, they prohibit the mention of tobacco or alcohol-oriented products, as this can harm the behavior of users.


Webcam face filtering software is a beneficial but not so obvious solution that can serve a purpose for several business domains and brands that spend fortunes on custom app development.

We hope our list of market-leading solutions will help you make the right choice and bring immersive virtual experiences to your video content.

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